Is your next bright idea lurking in Dormant Data?
Some days it seems the promise of Big Data to revolutionize marketers’ understanding of our customers is as huge as the petabytes piling up at our servers. Each day countless observations,...
View ArticleQ-and-A: DineEquity’s Brad Clem on how GS1US Standards can make the supply...
As farm to table dining becomes more popular, it’s not uncommon to see ingredients’ origins printed on a menu. Knowing which farm grew the heirloom tomatoes in their salad or where the chicken on their...
View ArticleRestaurant Digital Brand of the Year nominations are in
Make sure to practice your best Instagram pose and get those tweets ready — there’s a new awards ceremony in town! The RIZMY Awards, or RIZMYs for short, will showcase the best social and digital...
View ArticleHow to engage and energize restaurant franchisees using social networking
Communication among restaurant franchisees is often problematic. When loosely connected franchisees in different locations try to communicate, many obstacles get in the way, including company...
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2013 mobile social consumer trends
Every brand wants to be where its consumers are — that’s always been a fact. But a lot of business leaders are still hesitant to merge into mobile, the place most millennials and Baby Boomers are...
View ArticleTales of tip hoaxes and good samaritans
The adage “If it seems too good to be true, it probably is” is a key lesson journalists learn early on, and the best ones don’t ever forget it. The more you want that dramatic-but-unverified story to...
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Where will mobile ordering take restaurants next?
Fast casual isn’t just the fastest-growing segment of the restaurant industry, it’s also out in front when it comes to adopting mobile technology for ordering and payments, tools that fast-food chains...
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How Sprouts uses customer analytics to improve marketing and loyalty
Sprouts CIO and CMO Steve Black talks about using customer analytics with Loves CIO Jim Xenos and Charming Charlie CIO John Hnanicek. Like most grocery stores, Sprouts Farmers Market offers discounts...
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4 retail and restaurant technology trends from NRF
Exhibitors talk with attendees in the EXPO Hall at Retail’s BIG Show The overarching theme at the National Retail Federation’s BIG Show this year was clear: Know your customer. This theme resonated...
View ArticleThe fall of Chipotle & Taco Bell brings a “Fresh” leader to No. 1 in RSMI Q1...
Looking back at data from the Restaurant Social Media Index (RSMI) over the past year, it has become obvious that Taco Bell and Chipotle are top runners on social. The “Live Mas” brand claimed No. 1...
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